Sarah Walker

Background

About Sarah Walker

An established international marketing and commercial leader with 13+ years’ experience now leading change in the education sector. Demonstrated success delivering significant change and learner growth at New College Swindon through a rebranding and reputation building exercise. Extensive global industry experience, including the wellbeing sector, charity sector, FMCG, retail, beauty, telecommunications, public sector, gaming, F1 and home furnishings. Key Achievements - Brand & Reputation Management: Leader of a key strategic rebrand project across three campuses, 500 + staff and over learners building a new era for New College Swindon – the one college for Swindon to ensure increased learner recruitment and reputation building - Campaign & Project Management: Overseeing the Wellbeing at Work portfolio for SONAS Events, including four Annual Summits across the UK, Europe, Middle East, and South Africa — helping improve the wellbeing of hundreds of thousands of people across the world - Client Services: Operated as the primary contact for daily marketing functions, covering social media and influencer campaigns, website and digital assets, retailer support (merchandising and POS), public relations, ATL, promotional marketing and CRM - Best Practices & Business Success: Established regional partnerships and best practice training for Xbox, developing promotional toolkits for each EMEA promotion, as well as a ROI calculator to measure all partners