Sarah Walmsley

Background

About Sarah Walmsley

I’m a strategic and creative thinker who believes in the power of brand and communication to motivate, connect, and inspire action. I’m passionate about understanding what drives people—and building meaningful, authentic connections through storytelling, content, and experiences that resonate. Over the years, I’ve helped shape brands, marketing strategies, campaigns, websites, customer journeys, executive communications, and live events across industries ranging from telecom and healthcare to sports and fitness. I’ve worked both in-house and as a consultant, guiding organizations through growth, change, and everything in between. Recently, my work has focused on the intersection of brand and community—building platforms and partnerships that help people engage more deeply, show up more often, and create lasting connections. Specialties: brand positioning and messaging, integrated marketing strategy, strategic partnerships, content and digital strategy, executive and internal communications, customer segmentation, audience research, and cross-functional team leadership.