Sarah Whiting

Background

About Sarah Whiting

As Business Director - FMCG at Tudor Rose International, I bring over twenty years of leadership experience in shaping business strategy, heading sales and marketing teams, and fostering stakeholder relationships. My role focuses on International Sales and Marketing, leveraging data analysis to inform decisions, aligning pricing and promotional investments, and ensuring consistency across the organisation. I collaborate closely with the Board to drive sustainable growth and deliver impactful results. Previously, I led European sales and marketing, gaining a holistic view of commercial functions. My expertise lies in strategic planning, contract negotiation, and relationship building, enabling success for both partners and the organisation. Passionate about solving complex challenges, I thrive on empowering teams and creating strategies that deliver measurable outcomes.