Sarosh Bharucha

Background

About Sarosh Bharucha

Strategic Marketing Leader fuelling growth across MedTech, Pharma & OTC: Brings 17 years of experience delivering double-digit portfolio expansion in Medical Devices, Pharmaceuticals, Consumables and OTC. Expert at crafting insight-led value propositions, product positioning and leading cross-functional teams in competitive global markets. What drives the work- Demand generation & patient-centric storytelling - Portfolio optimisation & value engineering - Go-to-Market (GTM) strategy & execution - Brand positioning - Clinical value propositions in competitive, commoditised markets - Cross-functional team leadership & stakeholder engagement - First-principles thinking Impact- As Regional Marketing Director Acute Wound Care at Essity, responsible for €50M business - delivered 24% portfolio growth with GP of 44%(+6%) v/s 2023. Launched skin sensitive and post-op solutions across 7 key markets- As Marketing Director Essity India, responsible for €22M portfolio across Wound care, Orthopaedics & Compression - delivered focus product portfolio growth of 32% CAGR (2019-23). Depth across Industries and Roles: Built marketing muscle at Johnson & Johnson leading the $70M Diabetes Care Franchise across India, ASEAN, and North Asia – achieving 16% growth and 2% increase in market share. Onboarded 150k new users on OneTouch Verio Flex and 45k users on the OneTouch Reveal App (2018). Negotiated ISO deadline extension in India (2017). Earlier roles at Abbott and UCB Pharma included award-winning consumer campaigns, category share gains, and strategic brand re-launches across established product lines. Leadership anchored in insight and collaboration: Believes insight-driven narrative paired with cultural sensitivity drives standout performance. Values diverse perspectives, authentic communication, and cultivates strong teams through coaching and first-principles thinking.#DemandGeneration #PortfolioOptimization #BusinessDevelopment #Positioning #ValueEngineering #GTM #CompetitiveStrategies #TeamBuilding #MarketResearch