Sarry Shaaban

Background

About Sarry Shaaban

Executive Strategist reputed for empowering KSA ministries and entertainment authorities with the opportunities to grow in a new direction through $MM events management, project governance, strategic leadership, and business development: Known for leading accelerated delivery of world record-holding entertainment projects worth multi-billion SAR Riyadh Season 2022, Saudi Cup, and Jeddah / Diriyah Season. & :Renowned for increasing the presence and profitability of entertainment/heritage districts, free zones, and state-sponsored festivals and events through trade marketing, public relations, sales, and communications management. & : Director of Culture accredited for leading government initiatives in the arts, heritage, broadcasting and sports sectors for high levels of exposure and visibility for the Kingdom around the globe. & : 25+ years of high-impact experience in increasing public and private sector organisations' operational readiness, governance, revenue, and media engagement within entertainment, tourism, retail, and food and services sectors. • Executed Riyadh Season 22 entertainment and sports festival spread across 13 zones with more than 14M visits.• Positioned as the biggest contributor in Riyadh season 21 by executing 28 events / venues and collaborating with 12 ministries on several assignments. Serve as a primary point of contact for the Ministry of Culture.• Managed SR 450M+ for the successful execution of Diriyah Season 2019, including Oasis square of the family entertainment district and square Albojari experience.• Boosted revenue of the nontrade department of Panda Retail from zero to SR 140M per year by establishing sponsorship Mega promotion and selling media mediums communication inside the stores.• Propelled the launch of an 8M square meter the Knowable Economic City in Medina, 3rd economic city valued at more than SR 7B.• Generated over SR 12 billion in sales a year for Panda New Identity by revamping the layout and design of 400 new stores. • Enhanced The Saudi Cup brand awareness and the public interest by 3 billion viewers worldwide by developing media coverage plans and building partnerships with the Ministry of Culture.