Sartaj Jaffri

Background

About Sartaj Jaffri

The 28 years in the field of Advertising has given me opportunities to work on brands such as Tata Motors, Snapdeal, Arvind Mills, MuscleTech, Royal Enfield, Globus Fashion, Panasonic, Bajaj Corp, HRI, Elf (TOTAL) lubricants, Coca-Cola, Star Sports, Timebank, Raymond, Siyaram, J Hamstead, LIC, Pantaloons, SBI MF, Force Motors, Jain Infra projects, Sahara India TV Network (One and Filmy), Aamby Valley, Nahar, Yardley and Sunil Mantri Realty. The entrepreneurial bug caught up in the year 2018 and took shape in the name of Black or White Brand Communications Pvt Ltd (BOW) and we are proud to have been associated with some of the iconic brands, Tata Motors, Royal Enfield. We have conceptualized and executed campaigns (Creative and print/ad film Production) for Maharashtra, West Bengal, Punjab, Kerala, and Uttar Pradesh. Recently, we added a multinational whey protein brand 'MuscleTech' to our portfolio besides developing the Brand Book for Arvind Fashion brands: sugr and Ruf & Tuf BOW has also managed the creatives and production for Globus Fashion, IDC, DHFL Pramerica MF (projects), IGear and a few other brands. Black Or White Brand Communications believes in working as an extension of the marketing team to support the brands’ integrated communication needs. Before BOW: 6.5 years at Saints and Warriors as Senior Vice President and Branch Head has been a great learning experience. I was fortunate to be working closely with Mr. Pushpinder Singh, from whom I received abundant learning and opportunities to perform different roles: from managing the Bombay branch to integrating digital services (Agency Digi) to taking on dual responsibility of managing Bombay and Delhi branches. Prior to SAW, I was associated with Percept/h for 7 years, R K SWAMY BBDO for 4 years and with the Integrated Marketing Communication division of McCann Erickson for 6 years. I started my career feeling the pulse of the consumer directly in a retail environment for 4 years (Pharmacy).