Sarwar Borah

Background

About Sarwar Borah

With close to 19 years of experience in the Indian media and public relations landscape, I bring unmatched, hands-on expertise in education sector PR—spanning strategic planning, creative storytelling, and flawless execution. Currently leading the Education PR vertical under the Education, Healthcare, and Social Impact practice at Dentsu Creative PR (formerly Perfect Relations), I supervise and drive the communications mandates of some of the most reputed universities, management institutes, medical and engineering colleges, and progressive K-12 schools across India and abroad. My journey began in journalism, where I spent a decade writing and reporting for prominent publications like The New Indian Express and Hindustan Times. This solid editorial grounding gives me a keen understanding of newsroom dynamics, helping me craft narratives that not only align with institutional goals but also resonate powerfully with the media and stakeholders. Over the past nine years in PR at Perfect Relations I’ve led campaigns across diverse verticals including healthcare, pharmaceuticals, wellness, and environmental technology. However, my true specialization lies in education communications, where I have demonstrated a deep understanding of the sector’s evolving needs, challenges, and potential. From enhancing brand visibility and driving enrollment to managing reputation and crisis response, I am adept at deploying strategic communications tools that deliver measurable outcomes. I thrive on identifying key messages and building compelling, differentiated narratives that connect institutions to their audiences with clarity and impact. Whether it's managing a proactive media engagement plan, steering high-stakes crisis communications, or developing thought leadership platforms for academic voices—I bring a blend of newsroom insight and brand strategy that is both rare and effective.