Sascha Driver

Background

About Sascha Driver

I am the Social Lead at Hits Radio, part of Bauer Media Audio. In this role, I oversee the social media strategy and output across the national Hits Radio brand. Together with my dedicated team, I work closely with key talent such as Fleur East and Sam Thompson to create engaging content for various platforms. Our efforts contributed to Hits Radio winning Station of the Year at the ARIA Awards in 2022. I began my journey with Hits Radio in 2018 as the sole social media producer. Through dedication and innovative strategies, I advanced to the position of Digital Editor, now managing a team of two. I have played a pivotal role in shaping the digital presence of Hits Radio, including major events like 'Hits Radio Live' and collaborations with numerous artists and celebrities. I am passionate about leveraging social media to connect with audiences and drive brand growth. My expertise includes content creation, data analytics, and strategic planning. I thrive in dynamic environments and am always looking for new ways to innovate and engage our listeners. Beyond Hits Radio, I offer freelance social media consultancy. I help businesses research and create engaging content, build their platforms, and reach more consumers through targeted ads. For any enquiries/opportunities feel free to email me at saschadriver@hotmail.co.uk.