Verified recordSoftware Development

Satanjay Kumar

Digital Marketing Manager at Everlighten Technologies Inc

Based in Patna, India

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Seniority

Manager

Department

Advertising & Marketing

Location

Patna

Industry

Software Development

Company size

22

Contact information

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Email

1 credit

s•••••••@everlighten.com

Phone

5 credits

+91 ••• •••• ••••

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Background

About Satanjay Kumar

Planning, implementing, and managing the organization's digital marketing strategies to achieve business objectives. Some of the regular tasks include Developing and executing digital marketing campaigns: Develop and execute campaigns that drive brand awareness, increase website traffic, generate leads, and boost sales using a variety of digital marketing channels such as email, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing to achieve these goals. Analyzing and reporting on campaign performance: Regularly analyze and report on the performance of the campaigns using a variety of tools and metrics to measure the effectiveness of their campaigns, such as website traffic, conversion rates, click-through rates (CTR), and return on investment (ROI). Managing social media presence by creating and curating content, responding to comments and messages, and engaging with followers. Using social media advertising to reach new audiences and promote their products or services. Collaborating with other teams like product development, sales, and customer service for digital marketing strategies aligning with the overall business goals and objectives. Manage the website to ensure it is optimized for search engines, user-friendly, and up-to-date with web analytics tools to track website traffic and user behavior. Setting goals and priorities for digital marketing efforts. It includes increasing website traffic, generating leads, or improving conversion rates. Delegate tasks to team members based on their skills and expertise, including creating content, managing social media accounts, or analyzing campaign performance. Monitoring progress to ensure that everyone is meeting their deadlines and goals. Providing feedback and guidance to help team members improve their performance. Provide resources and support to succeed, such as access to marketing software and tools, training and development opportunities, and support from other departments within the organization.

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