Satsuki Matsuda

Background

About Satsuki Matsuda

As a data analyst and researcher, I specialize in Marketing Mix Modeling for evaluating marketing campaign effectiveness and optimizing advertising investments. My expertise includes leveraging SQL for data extraction and analysis, as well as automating data processing tasks using Python, significantly improving team efficiency. I have extensive experience with Amazon Marketing Cloud (AMC), conducting detailed analyses on connected TV and digital advertising data to assess viewership and purchasing behaviors. Additionally, I developed and managed secure AWS-based Data Clean Room (DCR) environments, facilitating data integration and encryption for platforms such as TikTok and various streaming services. Furthermore, I've actively participated in global analytics projects involving international social media platforms such as Meta and Pinterest, demonstrating strong communication skills in English and effective collaboration across diverse teams. I also led the development of innovative AI-driven solutions, including chatbots and recommendation systems utilizing generative AI and natural language processing technologies.