Satu Puumala

Background

About Satu Puumala

15+ years customer experience development and loyalty concepts planning & execution with excellent results-> 15+ years of experience in marketing and sales, emphasis on ecom and data-based digital marketing -> 10+ years of experience in business/process development & defining business requirements for IT -> 15+ years of team lead experience, always with positive feedbackVersatile experience in omnichannel sales and customer experience development including customer lifecycle management, customer transaction/purchase path improvement, segmentation and service models/ loyalty programs (Sonera Etu, Veturi, PINS, Buddy), marketing automation using NBO and AI. Marketing communications experience in campaigning, launches, targeted digital activities, social media and content marketing. Knowledge of change management, agile working methods and service design with customers in various positions. Experience of both b2c and b2b businesses, in retail, travel, telecommunications and finance. Especially interested in customer experience development, data-driven digital, actionable data & AI and leading a team or project. I'm passionate about data, customers and people! Well-being both at work and at home is of long-time interest -> studied Work welfare coach degree and teach pilates part-time.Key words: CX, CEM, UX, ECOM, NBO, SEO/SEM, CRO, AI, CRM, CDP, MA, GDPR