Saumendra Singh

Background

About Saumendra Singh

18+ years of experience in the IT/ITES industry involving various aspects of Marketing Performance Analytics, Business Intelligence, Data Analytics & Program Management. Specializing in Web Optimization - Testing & Personalization. Overall 15+ years of cross –industry experience. Professional Summary • Strategic leader offering over 18 years of extensive experience in Marketing Analytics, Project Management, Marketing Strategy & Planning and so on •Understands how customer data is structured in the systems, and segments the database based on criteria (region, life cycle stage, persona) to best target a specific market or user type. •Has a solid understanding of digital marketing and can manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities •Proven success in managing end-to-end Project Life Cycle including project scoping, estimation, planning, risk management & quality management •Highly skilled in implementing latest Project Management principles, managing project staff, controlling P&L of all projects and delivering projects as per standards of quality, schedule & cost •Proficient in Marketing Analytics, BI Consulting, Operations and Program Management experience •Developed marketing plans for the sales team to exceed their forecasted/ target goals •Designed, developed, tested and executed personalized campaigns using Optimizely and built Business Intelligence Systems for Clients •Expertise in Business pipeline reporting / Consulting, RCA, Predictive modeling •Solid knowledge of Website Analytics Tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends), Lotame, Lighthouse •Assisted, Planned, organized and implemented internal & external communication initiatives that enhanced corporate image and reputation, of the corporate brand and strengthened employee engagement