Saundra Marcel

Background

About Saundra Marcel

Design Minded helps bold brands and smart startups achieve their creative potential. Our unique approach artfully unites writing and design. Uniquely tailored to meet the needs of each client, we author brand identities that are thoughtful and one-of-a-kind. Our work fluently integrates ideas, words, and design for elevated solutions that stand the test of time. Clients benefit from a deep understanding of business objectives and a special level of personal attention. Design Minded works with companies of all sizes, from publicly-traded to startups and everything in-between. What they share is a bravery to reinvent themselves. We help them reimagine who they are, and can become. Our practice is unique in our duo-disciplinary approach and ability to elegantly crossover between writing and design. The work we do is founded in the belief that the words a company uses are just as important as how it looks. Design Minded gives equal love to both. When you think about it, both is a beautiful intersection. Ambitious and deliberate. Significant and simple. Artful and logical. Original and timeless. This is what all brands need to be—and what we help them achieve. Client testimonials:"As an engineer and tech startup CEO, I wear many hats and move quickly between business, technology, and investor needs and wants. Design Minded understands the vision and offers courageous solutions that work."​ - Asmau Ahmed, CEO & Founder "We love the visual identity Design Minded created for Conduit Ventures. The creative process was thoughtful and fun. Using the robust toolbox of guidelines, templates, and assets, we've been able to continue to apply the brand ourselves."​ - Sahaja James Lal, CEO & Founder