Saurin Shah

Background

About Saurin Shah

I’m the Founder and CEO of Immersieve, a consulting firm dedicated to helping businesses tackle consumer and market-related challenges using best-in-class research techniques and tools to drive growth. With over 25 years of global experience in insights and analytics, I've worked with industry leaders such as Unilever, Vodafone, and Godrej, and now, as an independent consultant, I’m bringing my expertise to organizations across industries to help them unlock their growth potential. At Immersieve, I’ve consulted companies to help them optimize their research strategies, fuel innovation, and gain deep consumer insights. My expertise spans a variety of sectors, including home care, personal care, foods & beverages, telecom, automotive, luxury, banking, and retail, with a strong focus on leveraging data-driven insights to create sustainable business strategies. Throughout my career, I’ve represented the perspectives of ~5 billion consumers across ~30 countries, helping organizations innovate, optimize their strategies, and stay ahead in competitive markets. In addition to my corporate roles, I’ve been actively engaged in shaping the future of the consumer research industry, holding office-bearer positions for over 8 years at MRSI (Market Research Society of India), where I’ve worked to elevate industry standards and promote best practices. Now, I’m dedicated to empowering businesses, from startups to established organizations, with actionable insights that fuel growth, improve market positioning, and enhance innovation strategies. I am also passionate about mentoring young researchers and guiding them in adopting best practices for a successful career in research and analytics.