Schaeffer Arnold

Background

About Schaeffer Arnold

Currently leading marketing and growth projects at Anvil.Prior, I led growth marketing programs at Sentry.io, an application monitoring company that helps developers diagnose, fix, and optimize the performance of their code. Some of my core responsibilities included:• Paid Search: scaled from $5k/week to $60k/week while improving efficiency.• Developer Content Network: collaborated with developers to create educational/how-to content.• Developer Communities: connected developers/users to Sentry resources.• YouTube: in collaboration, helped grow subscriber base from 50 to 5.5k.• OOH/Brand-building campaigns ("Sentry Can't Fix This")I love:1) baking things. I spent 6 months mastering the art of sourdough bread-making at RizeUp Bakery in San Francisco2) advising startups on their growth initiatives3) mentoring folks seeking career advice, interview prep, salary negotiation tactics, and LinkedIn profile/resume optimizations.Previously I led user acquisition and marketing at DIY.org, an online learning community for kids 7-16. Prior, I was responsible for new channel experimentation at Hired (a career marketplace for knowledge workers) in order to diversify our acquisition portfolio as well as management of partnerships and our referral program, with efforts contributing to ~15% of total revenue.I became captivated with growth projects after personally earning over in free ride credits from spreading my Lyft referral code. I'm passionate about growth marketing because it lets me combine creativity, experimentation, and data to show immediate business impact and opportunities for scale. I completed my MBA in Entrepreneurship in 2011 and moved to San Francisco to help grow companies I'm passionate about.