Scot McLeod

Background

About Scot McLeod

Marketing executive with a track record of driving growth in demand, sales and profit through cost-effective, data-driven marketing programs. • Builder of high-performing marketing teams; establishing strategic alignment to shared objectives with sales, business development, account management and product management. • Committed servant leader, energizing team members to consistently exceed expectations. • Driver of executional excellence leveraging a keen understanding of customer and market needs to create compelling messages and thought leadership assets highly valued by constituents. • Shrewd competitor with a passion for outmaneuvering the competition to establish clear differentiation and create critical degrees of separation. Skills: Go-to-market strategy, budgeting and execution, product marketing, digital marketing including SEO, PPC, intent targeting and social media, lead attribution, website design and optimization, account-based marketing, direct marketing, corporate communications and public relations.