Scot Murdoch

Background

About Scot Murdoch

Strategic, Driven, Detailed and always looking to exchange ideas with my fellow comms pros. Skilled communications artist with 20+ years of experience in media, public relations, public affairs and marketing. Master of media relations, storytelling, communications strategy development, social media management, coalition building and policy messaging. My success is anchored in my desire to continuously grow and level up. This includes studying latest trends, participating in webinars, tapping into other professionals, working as a team and soaking in information whenever I can. Strengths * AI in PR * Strategic Communications Planning and Messaging * Storytelling * Media Relations * Thought Leadership * Social Media Management * Email Marketing * SEO * Coalition Building and Maintenance Some Accomplishments * Led a pitch team that secured almost hits for Covered California during the 2020-21 enrollment period.* Increased social media reach and engagement for the American River Parkway Foundation by 10% year-over-year and Facebook and Instagram followers by 10% overall in one year.* Created and executed a communications plan for the Mattress Recycling Council that combined earned, social and paid media and increased awareness among the public and key stakeholders.