Scott A. McElwee

Background

About Scott A. McElwee

I’m a Senior Product Marketing Manager who’s spent most of my career figuring out what makes people say "yes". Whether it’s a new credit card, a lending tool, or a SaaS platform, I build go to market strategies and positioning that speak to what customers actually care about. I’ve worked across both B2C and B2B, launching fintech products that help people borrow smarter, spend better, and access financial tools right when they need them. I know how to partner closely with product, sales, marketing, and creative teams to bring ideas to life and make sure every touchpoint hits the mark. My approach starts with understanding the "why". I use customer segmentation, behavioral insights, and proven marketing frameworks to shape messaging, pricing, and lifecycle programs that drive adoption and retention- Focus areas: B2B/B2C product marketing, growth marketing, customer insights, go-to-market (GTM) strategy, lifecycle marketing, marketing strategy, customer-centric storytelling, data-driven decision making Skills: Messaging and positioning, market research, competitive analysis, customer segmentation, pricing strategy, product launch, cross functional collaboration, value proposition development, retention and engagement strategy, product led growth, customer journey mapping, stakeholder alignment, executive communication, strategic influence Tools: Jobs-to-be done Framework, Kano model, conjoint analysis, figma, lucid, amplitude, looker