Scott Brooker
Head of Business Intelligence at Yellow New Zealand
Based in Canterbury, New Zealand
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Seniority
Director
Department
Information Technology
Location
Canterbury
Industry
Online Media
Company size
116
Contact information
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s•••••••@yellow.co.nz
Phone
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Background
About Scott Brooker
What do the numbers tell us? I am passionate about finding the answer to that question! Every data set tells a story and I am excited by the challenge of extracting meaningful information using a variety of techniques. I possess excellent problem-solving skills and I enjoy creating a model to simplify a complex process or quantify a variable. I have won awards for the clear communication of my findings. In 2010 I completed my Ph.D. thesis in Economics with a focus on strategies in the game of cricket. My professional and academic experience with SAS and SQL has provided me with a wide range of data analysis skills. Specialties: Predictive Modelling (customer churn, propensity to buy and experience with a variety of subject matters). SAS programming including SQL, regression techniques and simulation, SQL Server 2012, Visual Studio, Google Analytics
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