Scott Cunningham

Background

About Scott Cunningham

I am a results-driven strategy leader with a 17-year track record of building and executing high-impact, national partnership programs that generate both brand equity and measurable business outcomes. My career—from managing $28M in sponsorship activations for major corporate brands like Rogers, to designing national education programs for Health Canada, to leading cause marketing for children's health initiatives —has equipped me to tackle complex, multi-stakeholder mandates. I move beyond traditional execution to champion national strategy and ROI measurement. My specialty is strategic alignment: I focus on translating sophisticated value propositions into high-touch, exclusive event experiences. I ensure every sponsorship dollar serves a clear business purpose, strengthens cross-functional objectives, and delivers impact. I am committed to mentorship and building high-performance teams that can balance strategy with hands-on execution at a national scale.