Scott Duran

Background

About Scott Duran

I am a seasoned marketing specialist with 18+ years of collaborative leadership and strategic planning experience. Recognized for demonstrating a natural aptitude for analyzing data and extracting key insights to guide operational direction, as well as for creating engaging and meaningful marketing campaigns, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded budgetary and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include database administration, performance management, business development, campaign development, marketing management, revenue generation, data analytics, problem-solving, and forecasting. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, negotiation skills, as well as business acumen, systems analysis, cross-functional collaboration, and resource management to support efficiency and maximum returns. Currently, I am the director of database marketing with Seminole Gaming Corporate. Under my leadership, I oversee the database marketing operation across three casinos. I also conceptualize, develop, and implement innovative marketing strategies to create new business opportunities and attract new audiences. In addition, I liaise with senior leadership, direct reports, and cross-functional teams to ensure the company’s marketing support structure is driving the business forward with minimal expenditures.Colleagues describe me as a progressive, driven, down-to-earth, innovative, and proactive expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.