Scott Griffith

Background

About Scott Griffith

My name is Scott Griffith, and I am an experienced communication strategist. I am now a full time teaching professor at Saint Mary’s College in Notre Dame IN.Colleagues describe me as sharp, quick, creative, and professional. My key skills include: finding the "story" in the data; identifying patterns to help predict future outcomes; uncovering and identifying powerful consumer insights; developing training sessions; leading work sessions; presenting to larger groups; being flexible to match work style with the need.I've helped spur growth in some of the world's biggest brands across diverse industries including OTC Pharma, CPG, finance, and automotive. My extensive experience spans both the digital and mass media worlds. I've been called an "expert" in the fields of Brand Architecture and Brand Archetypes. I am an experienced focus group moderator and deeply knowledgeable across a wide range of communications research methodologies. An experienced trainer, I have taught five different courses at the University of Notre Dame’s Mendoza College of Business: Integrated Marketing Communications, Principles of Marketing, Brand Strategy, Building Great Brands, and Advertising Management. A parent of two adult children, my hobbies include: coaching youth sports; trivia (both as a player and trivia master); craft beer; and attending live pro sports across the country (please visit stadiumdude.com).