Scott Hamilton

Background

About Scott Hamilton

A senior advertising professional with over 20 years’ experience with Start ups, high growth brands and leading media organisations across Australia, New Zealand and South East Asia. His core skillsets include- Relationship management of ad agency strategic partners and key client business leads across a broad suite of categories- Strategic planning - Identifying, designing, and delivering strategic plans to meet audience, revenue, and market share objectives - Go-to-market strategy, planning and execution - business development of new and growth partners - Digital product management - Launch and monetisation, operations and performance planning; campaign activation, and executive reporting- Direction setting, coaching, training, and mentoring high-performance sales teams to meet short-term and long-term sales targets- Executive leadership and stakeholder management – Active participation on executive leadership teams. Cross-border stakeholder management. Scorecard reporting and virtual team facilitation- Financial management - P&L management, sales reporting (ANZ), and site analytics- People management - Recruiting and developing both large (30+ PAX) and small (5 PAX) high-performance functions in both Australia and New Zealand- Evangelizing to staff, strategic partners and advertising clients the benefits and opportunities of branded advertising solutions, digital platforms, and new technologies. Spokesperson for media and industry affiliates.