Scott Jeffe

Background

About Scott Jeffe

For more than 20 years, I have focused my professional attention on helping colleges and universities understand the unique demands and preferences of all the various types of "non-traditional" students. With recent data indicating that only about one-third of all students today are traditional (18, enrolled full time, in a classroom program), it is essential for colleges to attract adult undergrads, online students, graduate students, etc. My work has been predicated on a belief that institutions that underpin decisions with hard data will be those that thrive in the toughest times. I have worked with more than 200 institutions in 40+ states to apply market data on nontraditional audiences to strategic decision making. With a focus on profiling the demands and preferences of graduate students, undergraduate adult degree completers, and online students, I have developed a unique sensitivity to ensuring that programs align with student demand while upholding institutional mission and values. I was Carol Aslanian’s research partner first at the College Board, then at Aslanian Group and EducationDynamics. I am a regular presenter at national conferences focusing on both the surfacing of market data and the strategic application of such data to enrollment growth, and am the the author, co-author, or contributor of numerous reports and presentations focusing in recent years on “post-traditional” undergraduate and graduate students. I have presented at the following conferences- 2019 RNL National Conference: 1) Assessing Demand for New Program Ideas; 2) Strategies for Expanding Your Graduate and Online Footprint - 2018 AMA Higher Education Symposium: Post-Traditional Graduate Students - 2019 CALEM: How to Assess Demand for New Programs - Before You Launch - 2018 ACHE Mid-Atlantic: Online College Students 2018, A Review of Demand Data - 2018 CALEM: Lost Customers - Why Do Some Stay and Others Go - 2017 CALEM “Lost Customers: Why Do Some Inquirers/Applicants Not Enroll?” - 2016 ACHE:"What's Driving Adult Student Enrollment Decisions?"- 2016 CALEM:"Online College Students 2016"- 2015 CALEM:"Factors in Adult Student Enrollment Decisions"- 2014 ACHE Conference:"A Deep Dive into Online College Students"- 2014 Online Learning Consortium Conference:"Online College Students, a Three Year Review of Data"- 2014 CALEM:"Understanding the Decision Making Patterns of Adult Students"- 2013 UPCEA New England:"Online College Students 2013, A Deep Dive into the Data"- 2013 CALEM:"What Drives Today's Adult Student?"