Scott Lacourse

Background

About Scott Lacourse

Helping insurers and financial institutions build trust at the speed of AI. After nearly 30 years shaping marketing strategies across the insurance space—most of it rooted in the claims ecosystem—I’ve stepped into a new chapter on the underwriting and FinTech side as VP of Marketing at NeuralMetrics. What hasn’t changed: my passion for transforming complex technologies into human-centered growth engines. I specialize in building go-to-market strategies, partner ecosystems, and demand programs that create clarity, build trust, and drive meaningful engagement. From AI-trust messaging and category creation to hands-on demand gen and thought leadership, I thrive where innovation meets storytelling. My work bridges the gap between vision and execution—especially in highly regulated, high-stakes environments like Insurtech, SaaS, and now, risk classification and underwriting automation. Along the way, I’ve helped launch market-first platforms, grow remote teams, guide AI positioning, and elevate the voices of product, partner, and customer success teams alike. Let’s connect—whether to swap stories from the insurance trenches or explore how marketing can lead with purpose in a world shaped by intelligent technology.