Scott Lawrence
Director, Global Brand Strategy and Marketing at Cognizant
Based in United States
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Seniority
Director
Department
Advertising & Marketing
Location
United States
Industry
IT Services and IT Consulting
Company size
352K
Contact information
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s•••••••@cognizant.com
Phone
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Background
About Scott Lawrence
Marketing and Advertising executive with nearly two decades experience working across Fortune 500 brands. Experienced in both agency and client-side work, with a passion for creating engaging brand stories and content that yields measurable business outcomes. Skilled in inter-disciplinary team leadership, integrated marketing strategy/execution, campaign/budget management, program development, sponsorships, agency/production oversight, brand strategy and creative. Specialties: eCRM, CRM, Digital Acquisition, Retention, Loyalty, Financial Services, Telecommunications, Energy, Consumer, BtoB, Technology, Brand Management, Budget Management, Client Management, Agile and Waterfall Project Management, Social engagement, advertising, banners, broadcast, budgeting, competitive, concept development, customer relations, delivery, email, executive management, management, networking, newsletters, online marketing, presentation skills, print advertising, print production, process engineering, radio, retail, strategic, television, web site production,
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