Scott MacDougall

Background

About Scott MacDougall

Driving bottom-line growth through marketing and trade show strategies. Executing complex product simulations and demo events. Collaborating cross-functionally with sales, marketing, and technical experts to generate prospects and leads. Developing cutting-edge marketing collateral and social media content. These are just some of the critical roles I have played as a detailed- and results-minded trade show & marketing manager driving performance and industry awareness for commercial, civil, and defense simulation solutions. My passion stems from combining the creative, logistical, and customer sides of product and event promotion. I thrive on creating outstanding end-to-end solutions that evoke an emotional response. My end goal is delivering immersive and compelling trade show and marketing materials that engage and inspire targeting customer action. While balancing ROI, budget, and logistical constraints with consumer needs, I aim to “not only tell customers about our products but to develop creative ways for consumers to experience them firsthand.” At Quantum3D, this philosophy came to life with every commercial, military, flight, ground, and hardware/software simulation I put forth. Reach out to learn more! FOCUS AREAS- Trade Show Strategy & Logistics Cross-Functional Partner Relations Industry & Market Presence Team Player Customer & Lead Generation Collateral Marketing & Branding Meeting Deadlines FOCUS AREAS- Directed $500K trade show budget—leading 30+ trade shows across the U.S, UAE, Japan, Singapore, Malaysia, France, UK, and Brazil for key clients including Boeing, Lockheed Martin, Raytheon, Honda, and Turkish Airlines. Increased trade show leads 50% with increased market presence. Repositioned Quantum3D for renewed market recognition through reformulation of branding designs that included logo creation, website development, social media marketing, and updated collateral materials. Led sales training and increased CRM efficiency with rollout of Salesforce tool.