Scott MacDougall
Director of Marketing, North America at Wolters Kluwer Tax & Accounting Us
Based in Toronto, Canada
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Seniority
Director
Department
Advertising & Marketing
Location
Toronto
Industry
Software Development
Company size
1.7K
Contact information
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s•••••••@wolterskluwer.com
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Background
About Scott MacDougall
As Director of Marketing at Wolters Kluwer Tax & Accounting North America, I lead marketing initiatives that drive strategic growth and enhance customer engagement. With over 9 years dedicated to Wolters Kluwer, I specialize in campaign optimization, digital marketing, and team leadership. My mission is to deliver impactful solutions by aligning marketing strategies with business goals, leveraging tools like Salesforce and Adobe Analytics to measure success. My expertise spans eCommerce platforms, SEM, SEO, and multi-channel campaign management, supported by a strong foundation in analytics and marketing technology. I excel at fostering collaboration within teams to execute campaigns that achieve measurable outcomes. Passionate about innovation and data-driven decision-making, I strive to empower teams to meet organizational objectives and deliver value to our clients.
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