Scott Mitchell

Background

About Scott Mitchell

Sr. Sales and Marketing Executive Innovative, results-driven sales and marketing executive with expertise in driving growth and revenue through sales leadership and demand generation for B2B Cloud and SaaS software companies. Focused on building lean, high impact teams that deliver measurable revenue. Engage, nurture, and convert customers through their journey with world class digital marketing, social engagement and high impact event marketing strategies during the sales cycle, and engage the base with digital and event retention marketing to help move them to advocacy. Collaboratively define go-to-market strategy across markets, industry vertical segments, and key channels, and then define, execute, measure and report on the integrated campaigns required to support go-to-market plan. An analytic at heart that drives measurement, ROI, data-driven decision making, reporting and closed loop analysis of campaign results for continuous improvement. Skills: • Marketing and Sales Leadership • Demand Generation • Field Marketing • Channel Sales • Inside Sales • Digital Marketing (SEO, SEM, display ads, Social Media, Blogs, Webinars) • Account Based Marketing • Retention Marketing • Team Building / Restructuring • Sales & Marketing Operations / Metrics / Analytics (CRM, SFA, MA) • Demand Creation Waterfall • Lead Management and Lead Tracking • Marketing / Sales Alignment • Marketing Automation • Marketing ROI Connect with me using smitch3449@gmail.com To brainstorm and collaborate on any of these perspectives, call me now at 774-245-2445.