Scott Obrien

Background

About Scott Obrien

Analytical thinker with a passion for brand building and 9 years of Tier 1 CPG and Agency Director experience. Skilled in brand leadership, P&L management, business analysis, innovation, and creative development. Strong leadership and communication skills with a reputation for instilling an empathetic and collaborative team culture. Other key strengths include: • Developing and executing annual business plans & go-to market strategies as lead across several brands • Strategic thinking & long term visioning with the ability to deliver against key business objectives • Innovation – ability to develop consumer first innovation & build launch plan to drive incremental growth opportunities • Creative Development – ability to lead and develop successful multi-channel communication campaigns with integrated external agency partners • Excellent planning and time management skills with the ability to balance projects across multiple brands under tight timelines, and function effectively in a fast-paced environment