Scott Parks

Background

About Scott Parks

Exploiting technology, creativity and curiosity to generate persuasive content for measurable gain. 15 years of professional multi-channel marketing experience from strategy and development to execution and measurement. Cross-discipline content and campaign management with increasing levels of responsibility and exposure. Open-minded and calculating with an eye on emerging methodologies and technologies. Evolutionary communication technique that translates effectively across industries and mediums. HIGHLIGHTS • International product launch support • Management of legislation and regulatory changes (e.g. Medical Device Excise Tax communications) • Corporate Responsibility communications including environmental impact figures, employee health and safety, community involvement • Mobile application project management for international medical device sales force • Program execution for syringe pump “group buy” and “buy back” campaigns • Annual executive and senior sales management global events (2008 – current) • Content audits (electronic) for legal and regulatory compliance • Business development with Web site customizations for DHL, Advance Auto, Pepsi et al • Corporate identity and brand launch (from Nextlink to XO Communications) • Professional Services programs and partner communications for Lucent Technologies • IT Help Desk program and communications launch for Mosaix