Scott Peltier

Background

About Scott Peltier

I’m an SEO leader with 10+ years of experience driving scalable organic growth across enterprise, ecommerce, automotive, and multi-location brands.Throughout my career, I’ve moved from hands-on execution to building repeatable SEO systems, leading teams, and developing strategic frameworks that drive long-term visibility. I currently serve as SEO Team Lead at Americaneagle.com, where I help shape department processes, mentor strategists, and develop scalable SEO playbooks by industry and niche.My experience spans:• Leading and mentoring SEO teams• Managing and scaling 160+ local SEO accounts simultaneously• Overseeing 500+ website migrations with minimal organic loss• Developing answer box and featured snippet strategies• Driving local pack and map visibility improvements across hundreds of locations• Consulting on enterprise ecommerce migrationsAs search evolves into AI-driven discovery, my focus has expanded beyond traditional rankings into:• AI-First Search Strategy• Answer Engine Optimization (AEO)• AI Optimization (AIO)• Generative search visibility (SGE, ChatGPT, Gemini, Perplexity)• Entity-based and semantic SEO• Structured data and machine-readable content strategy• Information gain and authority building in LLM ecosystemsSearch is no longer just about blue links. It is about being extractable, citable, and contextually authoritative across AI-powered interfaces. I’m focused on helping organizations adapt their SEO foundations to remain visible in AI search environments while maintaining strong technical and content fundamentals.I thrive at the intersection of:Technical SEO × Content Strategy × Scalable Process × AI-Driven Search EvolutionIf you're building a search strategy that needs to work in both traditional SERPs and generative AI platforms, that’s where I operate best.