Scott Percival

Background

About Scott Percival

I've spent 20 years as a dedicated researcher. With a career split between London and Singapore, much of my work has focused on international and multi-market studies; weaving together local nuance, cultural context and the strategic bigger picture. As a qualitative practitioner coming from a design background I put people at the heart of everything I do.In 2018 I founded LORE with the goal of making a bigger impact with brands. A place where a serious amount of thought can be given to revealing the real problem, and illuminating the right answer.Whether the field is B2C or B2B, I apply a method-agnostic approach in designing and delivering strategic research studies for leading global and regional brands, creative agencies, brand consultancies and government bodies. I partner with leading research associates and a select group of fieldwork partners from around the APAC region to deliver the best mix of project design, fieldwork execution, local market understanding and strategic thinking.Inherently curious, consultative and entirely focused on cracking the problem at hand.