Scott Pokard

Background

About Scott Pokard

Media Marketing Executive. The past 25 years in the marketing and advertising field, as well as, an entrepreneurial background have allowed me a distinctive and comprehensive viewpoint in the understanding of brand awareness and initiatives needed to enhance competitive product positioning. My experience has equipped me with the following skills, which are essential in effectively approaching each challenge with a quantifiable solution. The promotional perspective produced by a two + decade-long career in marketing. The ability to master complex product details and identify related benefits for several diverse target market segments. The communication and presentation skills critical to articulating these benefits clearly and accurately to co-workers, sales representatives, senior management and prospective clients. My strengths lie in my ability to conceive and implement the strategic marketing plans to identify new market opportunities, initiate product and service introductions, and negotiate strategic partnerships to drive market expansion and revenue growth. Most recently, my challenge has been to expand and strengthen market presence through a diversified portfolio of new business development, advertising, and product placement. I have instilled a sense of entrepreneurial vision and creativity to drive forward innovative strategies to win competitive positioning and accelerated revenue growth. Each of these qualities is integral to build sales, profits, and support the organization in meeting its financial objectives. Combined, they produce a proven professional experience and creativity to explore and capitalize on every opportunity for growth. In simplest terms; I have I have found more client's appreciate when you offer a Madison Ave approach with a Main St. persona.