Scott Ranssi

Background

About Scott Ranssi

As a seasoned Managing Partner at Custom Intercept Solutions with over two decades of leadership experience, I specialize in optimizing market research strategies and competitive positioning across the retail, restaurant, CPG, and entertainment industries. My expertise lies in leveraging consumer insights and advanced data analytics to enhance strategic decision-making and improve operational efficiencies for a diverse client base. Throughout my career, I have demonstrated a consistent ability to drive innovation and high performance within cross-functional teams. My leadership has not only fostered a culture of excellence but has also resulted in the successful expansion of service offerings, both domestically and internationally. I have had the privilege of working with major national entities like Target, Major League Baseball, Subway, and Bain & Company, helping them enhance their market presence through detailed, actionable insights. At Custom Intercept Solutions, I spearheaded initiatives that significantly boosted project profitability and quality by implementing strategic custom pricing and continuously refining vendor terms. My approach has always been client-centric, focusing on building lasting relationships and securing high-value contracts that propel both company growth and client success. I am passionate about sharing knowledge and thought leadership within the industry, regularly contributing through white papers and conference presentations. With a strong academic background in business finance from the Curtis L. Carlson School of Business at the University of Minnesota, I am continually looking to merge theoretical knowledge with practical, impactful business strategies. Let's connect to explore how we can drive growth and innovation together in your organization.