Scott Reitzel

Background

About Scott Reitzel

I lead strategic development and implementation of brand and reputation campaigns for Fortune and FTSE 100 organizations, combining deep expertise in business intelligence with emerging AI-driven approaches to insight generation and decision-making.My work sits at the intersection of data and strategy, leveraging AI tools to enhance influencer targeting, audience analysis, and competitive intelligence across industries and issue landscapes. I'm actively exploring how large language models and AI-powered analytics can compress research timelines, surface non-obvious signals, and sharpen the quality of strategic recommendations.A recognized voice in the analytics and intelligence space, I've spoken at SXSW alongside industry leaders, delivered keynotes at major industry conferences, and presented research on business intelligence and social insight development at universities and events nationwide. I hold memberships in the Digital Analytics Association and the American Statistical Association.My foundation is in B2B and B2C strategic planning, with a career built on translating complex data into clear, high-impact decisions. I bring hands-on fluency with analytic platforms and a growing practice around AI integration, applying these capabilities to maximize ROI, improve forecast accuracy, and help teams move faster without sacrificing rigor. I pair that with a genuine enthusiasm for pushing creative boundaries, particularly as AI opens new possibilities for how brands tell stories and build reputation at scale.