Scott Robb
Manager Marketing Analytics at Entrust
Based in Ajax, Canada
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Seniority
Manager
Department
Advertising & Marketing
Location
Ajax
Industry
Software Development
Company size
3.7K
Contact information
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s•••••••@entrust.com
Phone
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Background
About Scott Robb
With over 20 years of experience as a Business Analyst and Database Marketing Analyst, and 7+ years as a manager, I am a seasoned and skilled leader in the field of market intelligence and data-driven marketing. I have led and coached a high-performing team of Senior Performance Analysts at TELUS, one of Canada's largest telecommunications companies. My team and I have assisted in the creation and implementation of new forecasting tools and reporting dashboards for the Wireless and Wireline segments, provided insights and recommendations to Finance, Credit, and Collections stakeholders. We also leverage our CRM and data science expertise to help optimize the marketing campaigns and customer retention strategies for the consumer business line, delivering presentations and dashboards to executive leadership. My mission is to enable data-driven decision making and drive business growth through market intelligence and analytics.
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