Scott Sinclair

Background

About Scott Sinclair

I believe technology has the power to create a better world. This belief has been central to my journey from studying computer science to joining Google, where I contribute to making information universally accessible and useful. I'm fascinated by how technology influences human behaviour. Throughout my career, I've explored this through building a social network, leading digital transformation projects, and becoming a recognised thought leader. I bring a unique blend of customer-centric thinking, technical expertise, and collaborative leadership to every challenge. At Google, I lead our teams of performance and apps specialists who help some of the largest and most complex companies understand how to get the most out of Google AI. I'm also responsible for leading the UKI sales strategy across multiple areas, including Core Search, Performance Max, Apps, and Driving Demand-Led Growth. I'm passionate about driving growth for business and individuals, bringing simplicity to the complex and creating user-centric solutions. I'm always open to connect with others who share my passion for technology and its potential to positively impact the world.