Scott Skelton

Background

About Scott Skelton

Experienced theatre marketing professional with a strong track record across both in-house roles and agency-side positions. Skilled in developing and delivering strategic marketing campaigns that drive ticket sales, build audiences, and enhance brand presence. With expertise in both digital and traditional marketing channels, I bring a practical, results-driven approach to campaign planning and execution. My experience on both sides of the client-agency relationship equips me to manage projects effectively, foster collaboration, and deliver measurable results. Key strengths include: Designing and managing multi-channel campaigns for major productions. Analyzing audience insights to inform strategy and optimize performance. Managing budgets, timelines, and stakeholder expectations with precision. Focused, collaborative, and dedicated to connecting audiences with exceptional live experiences. Always open to conversations about innovative ways to engage theatre audiences and build successful campaigns.