Scott Spangenberg

Background

About Scott Spangenberg

Proven Data Segmentation Analyst with 14+ years of experience in B2C Marketing Operations. I help companies identify the key audiences that drive successful Marketing Campaigns and a, in -part, responsible for driving over US$ 2B in incremental sales which have led to overall comp store sales exceeding +2% YOY. My notable achievements include: • Delivering over 300 fully segmented multi-channel campaign deliverables on a yearly basis • Managing deliverable audiences that exceed 7M unique records • Designing and implementing complex test strategies which lead to performance insight, elevated SCR scores, and improved ROI rates • Building efficiencies in process leading to a 20% reduction in time to channel • Creating triggered campaign work flows, allowing analysts to increase bandwidth by 10% • Fulfilling campaign timelines with 100% precision and on-time delivery I relish leveraging big data to identify curated B2C marketing audiences to help companies achieve their sales goals and further scale their businesses. I further love to aligning business operations with analytic finding to drive improvements in ROI and operational efficiency. In my free time I enjoy golf (3.6 USGA Handicap), skiing in Colorado, cooking, and being with my family and dog Duchess.