Scott Strang

Background

About Scott Strang

I believe that buying experiences are the new competitive battleground, that features and price are commoditized, and that competing over them is nothing more than a race to the bottom. If you build a better buying experience, you’ll increase your conversion rates. If you build a better buying experience, you’ll turn more customers into repeat customers. Hello margins! If you build a better buying experience, you’ll increase your Word of Mouth acquisition channel. Did I mention margins! If you build a better buying experience, you’ll earn the right to ask customers questions and generate customer insights. Which can then be used to build a better buying experience. The best businesses over the next 10 years will be the ones who obsess over creating incredible buying experiences for their I'm on a journey to see how far that thesis goes and to discover what it takes to design remarkable buying experiences that spark joy, trust, and word-of-mouth. I'm testing this thesis in two roles: → Leading new client acquisition at Wheelhouse DMG Performance Marketing for Impactful Organizations → Building Domestique Customer Activation for Bike Shops I share my lessons learned, experiments, frameworks, and interviews about buying experience innovation here.