Scott Thompson

Background

About Scott Thompson

Multiple years of professional Digital Marketing experience which includes hands-on proficiency in Conversion Rate Optimization (CRO), Lead Generation, Marketing Automation, Project Management, and SEO & SEM. I have collaborated extensively with both marketing and sales to build highly optimized, quality lead generating funnels for lead conversion. Whether working in a group, or functioning autonomously, I see every project through from start to finish, with continuous optimization along the way. Accomplishments- Multiple years of marketing automation using Marketo and Eloqua - Admin, strategist, tactician and trainer for new global Hydraulics Eloqua instance- Implemented lead share pilot program to send quality leads to distributors - Created program for inhouse lead qualification team resulting in decreased qualification times and increased number of leads properly routing - Created a process for emails to be requested to reduce development and still maintaining fast paced turnout team - Introduced initial form creation and translation process for the global team to receive their requests in a more efficient way - Continuous SEO optimization of website as we move from multiple platforms to AEM - Created a new, simpler, more direct MQL program for received leads to route to Sales and CRM - Designed a data hygiene program to validate email domain extensions - Brought lead qualification in house and setup a process for internal qualification of leads take place - Owner of the Marketo instance and heavily involved in standing it up along with Salesforce - Replaced original Engagement Program - too ridged for business - built a 52-week program that allows maximum flexibility that automated Direct Mail, Email and Telephonic outreach - Due to lack of emails designed a program that doubled email address using Direct Mail pURLs - Responsible for the planning and execution of engagement strategies and tactics - Worked to add SSL certification to secure landing pages for HIPPA requirements- Trained over 2 dozen junior global Marketo users- Creating best practices, usage polices and on-going education for campaign creation for Marketo users - Simple to advanced program development using raw data, segmentation, real-time personalization - Project Management of multiple over-lapping projects - Conversion Optimization for lead generation funnel and website lead conversion - Web analytics, dashboard creation and reporting using Marketo, Salesforce and Google Analytics