Scott Thompson

Background

About Scott Thompson

I’m a Business Strategy Leader that uses data-driven insights to reveal untapped opportunities and develop actionable solutions that ultimately transform businesses through top-line sales growth and increased customer engagement. After making a strategic move from roles in B2B marketing, I moved into sales operations and marketing leadership at Willoway Nurseries, the Midwest's largest landscaping supplier, where I led an 18-person team in revolutionizing their business operations. By implementing Salesforce and modernizing our sales processes, we achieved a 40% reduction in lead response time and secured a 900-basis-point improvement in gross margins. This experience taught me how to leverage the application of technology to support scalable growth. After receiving my MBA, I pivoted my career toward leadership and business strategy to Director of Business Development, where I developed a zero-to-one initiatives and led strategic initiatives that consistently exceeded targets. My team’s development of omnichannel strategies for multiple B2B/B2C initiatives led to increase in activation and annual revenue targets by 25%. By combining my product marketing expertise with strategic business development, I secured $500M in contracts and developed data-driven engagement campaigns that increased Net Promoter Score by 15%. Beyond my corporate achievements, I've invested time in understanding the entrepreneurial ecosystem by consulting with e-commerce and health tech startups. This work has allowed me to apply my enterprise experience to emerging businesses, helping them develop go-to-market strategies, optimize their product positioning, and establish sustainable growth frameworks. Currently, I help organizations bridge the gap between product innovation and market success. I'm actively seeking my next opportunity where I can leverage my unique blend of growth strategy, product marketing, and business development expertise to drive revenue growth while maintaining strong customer relationships. If your organization needs a strategic leader who can transform business challenges into measurable results, let's connect.