Scott Wakefield

Background

About Scott Wakefield

Sales & Marketing Executive with experience in driving volume and profit, an ability to influence successes through creating, developing and executing promotional sales driven programs. Creating a balanced approach between building brand equity, utilizing customer insights and bringing a point of differentiation of retailers within the marketplace to maximize sales. Strength as a creative leader with strong strategic business planning skills. A proven record for developing and executing successful promotions. A balance of leadership skills with sales teams, strategic alliances, brand and retailers to achieve stated goals. The range of assignments has spanned from working as cross-functional team player with an in-depth background of consumer, customer advertising and promotions to team leader and general manager for sales and marketing. Results driven individual with expertise in the following areas: • Brand Marketing & Development • Strategic Planning • Sales Strategy and activation • Shopper / Customer Marketing • Team Leadership * Social Media * Promotions-"soup to nuts"* Budget and agency management