Scott Whaley

Background

About Scott Whaley

Positioned with 20+years of experience in transformational leadership and publishing to provide consultation and services improving sales management, production management, cost reduction initiatives, operational efficiencies and effectiveness or talent management. Major strengths in high-performance consistency, driving revenues and increasing profitability, business growth, customer and B2B sales, business operations, multisite management, establishing goals and exceeding expectations, prospecting, sales metrics, pressroom oversight, graphic design, production layout, concept development and execution, publications, newspapers and magazines, news judgement, cross-functional creative team development, advertising sales, current trends in video marketing, digital marketing sales, web product sales, communication to all levels, reader expectations and core audiences, story packages and article pages, maximizing visual impact, as well as management of photographers and illustrators. Particular areas of expertise include transformational leadership, complex spreadsheets, strategic planning, cross-functional team building and leadership, budgeting and forecasting, active listening, printing and production processes, sales team management, cost reduction initiatives, quality assurance, inventory management, cost benefit analysis, business process improvement, collaboration and facilitation, servant leadership, writing, editing and proofing, content development and accuracy, editorial and technical writing, customer engagement and satisfaction excellence, contract negotiations, motivating and mentoring sales leaders, sales operations and processes, publishing technologies, driving vision and change, proactive and innovative problem-solving, along with HR processes and talent management including employee training, coaching and mentoring.