Sean Hannan

Background

About Sean Hannan

I help supplement brands launch products that actually clear buyers, compliance, and scale-up without revision cycles or operational chaos.I’ve spent nearly two decades building and commercializing nutrition products across sports nutrition, wellness, greens, collagen, digestive health, longevity, and metabolic health. My work spans launches and $5B+ in retail revenue, including category-defining entries into club, mass, and e-commerce.My specialty is owning the entire innovation chain:• Consumer-backed concepting and feasibility• Formulation and clinical/evidence rationale• Stability, QA/QC, and manufacturing readiness• Supplier qualification and COGS optimization• Claims strategy, SFP development, labeling, and regulatory rigor• Scale-up with CMs and technical troubleshooting at production• Retailer sell-in packages that pass on the first attemptBrands work with me when they can’t afford failed launches, sloppy COAs, weak claims, or unstable formulas. I eliminate blind spots, tighten their regulatory posture, and deliver commercially viable, defensible products that move units at velocity.Open to consulting engagements and executive-level innovation leadership roles.Keywords: NPD, Formulation Science, Dietary Supplements, cGMP, 21 CFR Part FDA/FTC Compliance, Supplier Quality, BOM/COGS Optimization, Commercialization, Scale-Up, Stability Programs, SFP/Labeling, Contract Manufacturing, Regulatory Strategy, Innovation Leadership.