Sean K.
Marketing Manager at Bookipi
Based in Singapore, Singapore
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Seniority
Manager
Department
Advertising & Marketing
Location
Singapore
Industry
Software Development
Company size
86
Contact information
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s•••••••@bookipi.com
Phone
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Background
About Sean K.
Circa 2002 - Like deceptive raisins masquerading as chocolate chips on cookies, an unpretentious copy of "The History of Diamonds" peered out between trawls of Baby Blues and Garfield comics during my weekly library haunts. The De Beers' most successful and enduring ad campaign has long shaped my personal creed that perceived value is the alchemy of marketing. Past Milestones- Identified huge and under-tapped market through in-depth market research - Reduced CAC across multi-channels - Developed GTMs that are localised and receptive to specific markets/audiences - Grew user and customer base exponentially - Improved retention and CLV through ABM, user testing - Launched effective A/B testing and MVT that achieved substantial improvements - Led and implemented successful activation campaigns
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