Sean Koh

Background

About Sean Koh

Circa 2002 - Like deceptive raisins masquerading as chocolate chips on cookies, an unpretentious copy of "The History of Diamonds" peered out between trawls of Baby Blues and Garfield comics during my weekly library haunts. The De Beers' most successful and enduring ad campaign has long shaped my personal creed that perceived value is the alchemy of marketing. Past Milestones- Identified huge and under-tapped market through in-depth market research - Launch growth hacks that 10x new user acquisition (that activated with product)- Reduced CAC across paid channels - Developed GTMs that are localised and receptive to specific markets/audiences - Grew user and customer base exponentially by optimising TOFU - Improved retention and CLV through ABM, user testing - Launched effective A/B testing and MVT that drove conversions (leading to revenue)- Led and implemented successful activation campaigns