Sean Robinson

Background

About Sean Robinson

I'm driven by having a positive impact. By feeling as though I've helped my colleagues, the organisation I work for, the supporters who help us do what we do. For the past three years, I've worked at World Animal Protection. During that time we've had a lot of impact. Because of the projects I've worked on Expedia Group no longer sell tickets to dolphin attractions, Nando's and KFC have improved their chicken welfare policy, high-welfare sanctuaries haven't gone bust during the COVID pandemic.My role in all of this is to shout about our work. I manage our email, paid social and PPC channels, but I also look at the bigger picture. I discover what our audience feels and wants, I analyse our tactics and redraw plans when things don't work, I look at how we get more people engaging with our work.I did a lot of this from my kitchen in a tiny flat in Brixton. But now I've moved back up north, to Sheffield, a city I love and a place I can continue to do my work, whilst maintaining a happier work/life balance.