Sean Schimmel

Background

About Sean Schimmel

Known as an ambitious marketing professional with a proven record empowering organizations to grow and thrive. Contributes a keen ability to modernize antiquated processes, implement effective technologies and enhance operational continuity. A big picture thinker and detailed tactician who excels at marrying innovative ideas with data-driven best practices. Career Highlights: Orchestrated a comprehensive brand overhaul that included a new website and a well-defined marketing strategy, which led to a 59%,~1,200, increase to paid subscriber count within 12 months of the rebrand Modernized marketing capabilities, efficiency and data availability with deliverables such as Salesforce implementation, automated KPI dashboards, as well as Facebook, Google Ads, Google Analytics and NISC data Expertly implemented a highly effective digital marketing strategy with results that included a 230% boost to website traffic, a 240% lift to lead volume and a 2x increase in active accounts/total clientele Built standardized marketing operations from the ground up including all processes, reporting and strategies Skillfully implemented an online reservations system, which enabled and drove over $1M of annual revenue for a luxury property management company with over 100 properties Increased website traffic 150%, with over 70% of reservations made directly vs the 20-30% industry standard Launched campaigns that enabled double-digit YoY growth while strengthening brand awareness/identity Professional Skill Set: Digital Marketing GTM Strategy Marketing Automation Brand Management Budget | Expense Management Campaign Development | Management Agency | Vendor Management Website Development | Management Digital Ad Buying SEO | SEM | PPC Lead Generation Project Management Technical Proficiencies: WordPress | Google Marketing Cloud (Analytics, GA4, Tag Manager, Ads)| Facebook Ads | Salesforce | Pardot | Mailchimp | MS Office Suite (Outlook, Excel, Word, Powerpoint)| Microsoft Clarity and Bing ads | SEM Rush | Adobe Photoshop | Drupal | Canva | Asana | Monday Professional training and/or certifications: Salesforce Trailblazer badges - Numerous trainings on Google Analytics, GA4, Google Ads and SEO NISC marketing subcommittee of ~20 marketing leaders representing ~900 Electric co-ops throughout the US Steamboat Springs Leadership class 2018 - fund-raised, educated, and installed local composting program 2019 DU Alumni group Executive Coaching Program HOA Board President managing an annual budget of ~100K (2015 -2020)